content creative director
brand strategy
copywriting + script writing
cinematography + edit
experiential direction
christies auction house
Reimagining Christies evening sales, by challenging their norms and breaking cultural molds.
Working with Christies over the course of 12-months, we built a new live-stream studio from their Rockefeller Center HQ as the hub of an online story. We pushed the saleroom design to create a chic and modern environment, infused with the latest technology to keep Christie’s at the forefront of their industry.
The enhanced viewing experience included an immersive live stream, offering a dynamic 360-degree view of the saleroom and placing guests at home in the middle of the action for the first time ever.
In our first event, a combined 1,390,270 viewers tuned into the live-streamed events on 11 platforms. Engaging pre-show content and media throughout was created to elevate the broadcast and highlight the masterpieces at the center of each sale, bringing the excitement and beauty of the Christie’s experience to guests around the world.
“we are proud to share with the world our revolutionary vision for the auction of the future at Christie's 20th Century Evening Sale. The drama is streaming live from New York - October the 6th, pre-show begins at 6:30PM followed by the live auction at 7PM ET..”