strategy director
product marketer
photographer
Hi, I’m Bharath and for the last 15+ years I've been helping brands to develop compelling product and brand strategies for awareness, acquisition, and growth.
I’ve traveled to some of the wildest parts of this earth in search of knowledge and adventure, and use these experiences to guide strategy and ideation into unique convergences of culture, technology, consciousness and art.
featured PMM work
Using research, insights, and a deep understanding of global cultural signals to inspire new modalities of dynamic storytelling.
Microsoft: PMM, Brand Strategist, Partnerships, Product
Eight-years contributing to the success of the Windows division at Microsoft, covering the complexities of technical enterprise security solutions, to consumer forward hardware devices for billions of users.
brain.fm: Product Marketing Consultant
Working with a small team of engineers and data-scientists to translate technical data sets into compelling consumer propositions and influence future product releases.
Phrasee AI: Dir. Product Marketing
Leading the Product Marketing team on the launch and disclosure process through a major product milestone for the new wave of Generative AI capabilities for marketing optimization.
in-focus
Microsoft Cortana: “Take charge of our vision for Cortana, and re-define the strategy for an AI powered digital assistant”
A series of TV spots to educate and inspire on the new paradigm of virtual assistants. This particular cut done in partnership with Harmon Kardon, to launch a new line of assistant-activated home speaker.
featured creative projects
Guiding brand, strategy and ideation, into unique convergences of culture, technology, consciousness and art.
Concepting, pitch creation, creative ideation, brand strategy, copywriting, video production/edit, photography, and campaign execution
Salesforce Tower, Chicago
”What the world needs” - a new brand campaign
Christie’s Auction House
Showroom re-design and sales experience revamp
Marvel x Audemars Piguet
Launch of the black panther concept watch
hybrid product launch,
Hosted by Kevin Hart
Embracing the limitations and challenges that covid-19 brought us and adapting to the times.
A project unlike no other - that set the benchmark for luxury experiential for years to come.
Audemars Piguet x Marvel Studios collaboration,
Black Panther concept watch launch event, 2021
in-focus
Client: Christies Auction House
Agency: Gradient NYC
Project: Evening Sales
Role: Brand strategy, creative direction, content strategy, video concept + edit
A revolutionary vision to re-define the auction experience of the future at Christie's 20th Century Evening Sale. Hybrid experiential build, with the first sale streaming live from New York, October the 6th, 2021
featured video projects
Storytelling in a more immersive medium - from storyboarding, shooting and production - through to editing, color correction, and sound design
Blue Planet, SMKO
Global conference
Qatar Museums Year of Culture
Program launch video, now played on Qatar Airways
Context Travel
Launch of new travel markets for guided travel
in-focus
Client: Salesforce
Agency: CO-OP NYC
Project: Salesforce Tower Chicago
Role: Brand strategy, creative direction, video concept + edit
Salesforce Tower Chicago, Brand Video
Partnering with CO-OP Brand (real estate brand specialist), for a new brand campaign and brand identity for the new Salesforce tower in Chicago.
The winning campaign titled ‘What the world needs” — was a celebration of time. that symbolically grounding the Tower in purpose; past & future heritage of the city of Chicago.