Over the course of 3 months, I developed an insight-driven strategic approach to conceptualize a new hub for the Shape + F5 story.

Alongside a team of motion graphicists and web developers, I took the lead on content architecture and strategy to assess the current landscape, before diving in to all the technical material and forming a new story arc.

The story informed a robust new content architecture plan to deliver a new website hub to help inform, inspire, and shape dialogue for future technical audiences.