Working with talented professionals across production, design, fabrication, and broadcast, along with a globally distributing client team in Europe and USA, we concepted and produced the first-ever fully hybrid launch of a luxury timepiece.

Physicality in installations, comic-book style turning backdrops, live music, and a star-studded lineup of MCs and guests including Kevin Hart, Lebron James, and Serena Williams streamed live from a studio location in Los Angeles to thousands around the world.

Result? 4x success on goal to raise $8m USD for charity, and selling out every timepiece within days
of the launch event.

This project was a special one - embracing the limitations and challenges that COVID brought us and adapting to the times. A project unlike no other that set the benchmark for luxury experiential for years to come.