Microsoft’s personal digital assistant that runs on all Windows devices – phones, PCs, Xbox, and connected smart devices. Forming strategy based on claims positioning, research, and competitive analysis, before leading a creative team on the executive of our product-led vision.

Music player, subscription service, and productivity apps in use by over a billion people. Claims positioning work and competitive analysis the entry point to understanding whitespace and market opportunity for expansion and compete.

Technical product expert for Microsoft’s deployment and management software solutions for the enterprise. Translating deep technical knowledge into actionable product demo’s and assets for sales, growth, and market penetration.